Brand Standards are Still in the Foundation to a Great Guest Experience

8th May 2015

Brand standards are still the foundation to a great guest experience, says Steven Pike, and staff do not have to be robots in order to stick to one and then deliver the other.

For many operators, “brand standards” has almost become a dirty phrase, as they look to offer customers an individual, unique experience, whether they are an independent restaurant or a chain of 300 venues.