Worrying Times by Ann Elliott

12th October 2018

Worrying times by Ann Elliott

There are times when you leave a pub or restaurant and think “that was OK but I wouldn’t rush back”. It wasn’t bad enough to complain or leave a comment about but you wouldn’t recommend it to anyone. In fact, not only do you not return to that specific venue, you blank the brand altogether. That happened to me years ago in a Prezzo – I never went back. It happened to me in a Jamie’s – I only ever use the brand in airports. It happened in a Beefeater – even the move to new branding didn’t persuade me. CAU wasn’t great when I took my family once so I never bothered again.

None of them were bad experiences, they were just average – and average doesn’t cut it any more. As we all know, average brands find it challenging to survive and none of us are surprised when we hear news of yet another CVA or administration.