Game changer by Martin Wolstencroft
29th March 2019
Game changer by Martin Wolstencroft
Live sport in pubs has come a long way during my time in the sector, particularly in the two decades since I co-founded Arc Inspirations. Before then a sports pub amounted to a community boozer with a sticky carpet and smoke-filled bar full of blokes – probably wearing football tops – that had a dusty television in the corner.
Investment in sports coverage by the major broadcasters in tandem with advances in audio-visual technology has meant people can now enjoy a superb, immersive viewing experience from the comfort of their own sofa. As operators, our venues need to match that experience at the very least and offer compelling reasons for people to keep returning. Customer expectations have clearly increased. People think carefully about where to spend their money when eating, drinking and watching sport – they want venues that can provide high-quality, memorable moments.
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