2017 – the year operators took the influencer seriously by Ann Elliott

27th October 2017

2017 – the year operators took the influencer seriously by Ann Elliott

As an operator, what’s your main aim? To increase footfall? Spend-per-head? All of the above and more? Welcome to the world of influencer marketing. This year, more than ever, I’ve heard various clients and colleagues talking about “influencers” and how to successfully work with them. Brands are fascinated by them, consumers are obsessed with them and, no matter what, you cannot escape how they are shaping the food and drink industry.

While consumers are becoming wiser about (and increasingly annoyed with) paid-for content, using an influencer is an effective way to reach demographics that have been traditionally difficult to engage with, such as millennials or Generation Z. What’s more, it’s working. According to research carried out by Zizzi, 18 to 35-year olds spend five days a year browsing food images on Instagram.

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Kitchen concept is a game Changer

13th October 2017

Kitchen concept is a game changer by Glynn Davis

Sitting in the reception of Deliveroo’s headquarters in the City of London recently, most people signing in seemed to be starting their first day at the food delivery company.

This is not particularly unusual for rapidly expanding businesses of this ilk, but what made it interesting was these new starters were all heading to work in Deliveroo’s new Editions division.

This is the delivery-only kitchen sector of the business, which used to be casually called “Roobox” until it was renamed something that sounds a little smarter following Deliveroo’s realisation the concept could be a game changer.

It seems the company’s investors also recognised the same potential in this fledgling part of the business, and it was noticeable in the statement accompanying its recent $385m fund-raise that Editions was top of the page and is clearly a big focus.

Personally, I’ve had a bit of a downer on home food delivery because I’ve heard far too many stories of how it can cause bottlenecks front-of-house in busy restaurants and clogs kitchens with orders that are often generating little margin even if genuinely good incremental business. Also, don’t forget every order heading out to someone’s home doesn’t have the valuable alcohol component that would be accrued from typical restaurant sales.

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Michelin reveals new stars for 2018 including new three-star Restaurant

2nd October 2017
Michelin reveals new stars for 2018 including new three-star restaurant: There was one new three Michelin-starred, one new two Michelin-starred and 16 new one Michelin-starred restaurants in the 2018 Michelin Guide. This year’s stars were revealed live at The Brewery, near the Barbican, in east London. The new three-star restaurant is The Araki in Mayfair. Chef and owner Mitsuhiro Araki opened the venue in New Burlington Street in 2014 having closed his restaurant in Tokyo. The Araki has just ten seats at a counter and runs one set menu. Michelin judges described the sushi restaurant as “sublime” and it is the first Japanese restaurant in the UK to be awarded three stars. Choking back tears, Araki said: “I’m so happy. I have a responsibility to my customers to do my best.” Meanwhile, Claude Bosi at Bibendum in Chelsea received two stars. Judges described the cooking as “sophisticated and bold”. Bosi said: “This is absolutely fantastic. My team is unbelievable.” There were six new one-star restaurants in London, including La Dame de Pic by Anne-Marie Pic and Nordic-inspired venue Aquavit. The other new entrants were A Wong in Victoria, Jamavar in Mayfair, Vineet Bhatia London in Chelsea and Elystan Street in Chelsea. Meanwhile, there were ten one-star restaurants outside the capital, which featured Michael Caines’ Lympstone Manor in Devon and the Wild Honey Inn in Lisdoonvarna, which was the first pub in Ireland to receive the accolade. The other new one-star venues were The Latymer in Bagshot, Surrey; Coworth Park, Ascot, Surrey; The Clock House, Ripley, Surrey; The Dining Room at Whatley Manor, Malmesbury, Wiltshire; Moor Hall, Aughton, Lancashire; The Coach, Marlow, Buckinghamshire; Paco Tapas, Bristol; and Loch Bay, Isle of Skye. Michael Ellis, international director of the Michelin Guides, said: “These stars are testament to the work of so many skilled chefs using superb ingredients, showing inspiration and motivating great teams. Michelin stars recognise culinary excellence around the globe and are a sign of the quality dishes that are being produced.”

 

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