Hearty portions, great-value food, and excellent standards of service will be key for 2018

18th January 2018

Story of the Day:

Value for money and convenience to become increasingly important as sector turnover slows in 2018: Value for money and convenience will become increasingly important during 2018 as sector turnover slows amid continued consumer uncertainty surrounding Brexit, according to a new report by supplier McCain Foodservice. In its “What’s Hot” report, which forecasts major trends during 2018, the company said value for money would become increasingly important as consumers scrutinised their spending. However, “value scrutiny” wouldn’t necessarily see consumers chasing the cheapest option but seeking “hearty portions, great-value food, and excellent standards of service”. Convenience will be another key trend, the report stated, with the 6% rise in quick-service lunch visits seen in 2017 showing no signs of slowing. McCain said making it as easy as possible for diners to get a “great meal quickly and easily” would be a “key growth area” in 2018. Regarding technology, 40% of 25 to 37-year-olds preferred ordering food via their phones last year rather than dining out, while two-thirds (67%) spent more on food ordered on their phones compared with in person. McCain Foodservice said finding ways to integrate the latest technology could see businesses “sink or swim”. Another key trend in 2018, according to the report, will be “informality”, with consumers viewing out-of-home meals as opportunities to socialise and take a break from modern life. The report stated easy-to-share food, communal seating and “pay first, leave whenever” service would all be hot trends. Indulgence, “foodie culture”, provenance and sustainability, and healthy eating were other key trends highlighted. McCain Foods senior brand manager Jo Simmons said: “With so many changes happening it can be hard to pick out the opportunities that will work for your business and those that will make headlines and then disappear. We’ve rounded up a few of the key ones we believe can help operators stay hot and ahead of the competition in the next year.”

Readers can access and download the report here: http://www.mccainfoodservice.co.uk/whats-hot-2018/

 

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