Why Major Brands Should Work with Just Eat

6th November 2015

Imagine a vast shopping centre with footfall ten times Westfield shopping centre, but where, instead of socks or stereos, every single person wants restaurant food. What would you do to secure a space? That is essentially what Just Eat has become over the last decade, transforming from a start-up into the world’s busiest digital high street for food delivery. At 59,000 outlets, was Just Eat a franchise it would rank ahead of Subway as the world’s largest.

We’ve done this by focusing on independents – in a few hours on a Saturday we send over 300,000 orders their way. But we are now open to working with major brands – and as Itsu, YO! Sushi and others have realised, there is an overwhelming case for brands to use Just Eat’s scale to accelerate top-line growth.

There are five big reasons to do this:

New customers: Just Eat gets over 700,000 visits a day to our apps and website in the UK alone (about ten times the footfall at Westfield London). It is essentially a busy digital high street, exclusively for restaurants. The vast majority of these visits occur at dinner time. In other words, people are not researching a future purchase – they are hungry and choosing what to eat right now. Only brands visible on the Just Eat digital high street are part of the consideration set for these consumers – and many of those that do feature find it their largest source of new customers.

Relevant demographics: Just Eat is now a mainstream consumer brand, used by one in ten adults in the UK. Contrary to the perception of some, they are not “downmarket” – over half of Just Eat users are A/B/C1s. People from social grade A (“high managerial or professional”) alone spend over £200m on Just Eat each year. 80% of target consumers see us as a mass-market consumer brand, and brand affinity is one of the main reasons people use the service. Because of this, our restaurants range from quick service to Michelin star. Whatever demographic a brand serves, a sizeable chunk will be using Just Eat.

Attractive margins: Seven out of ten customers who visit Just Eat don’t order through us. They use our site as a directory to browse menus and make their offline dining decision. Then they visit the restaurant in person, or call. We only charge our commission on orders directly placed through our products. That rate itself is far lower than other high footfall environments (many airports charge over 30%). And of course digital is an inherently high margin channel, with lower cost to serve and higher average order sizes than offline channels. All of that adds up to margin improvement as well as top line growth for brands on Just Eat.

Customer ownership: The delivery service determines how food is presented, whether it arrives hot or cold, how long customers have to wait, how they are spoken to, and who gets to brand the experience. So it is understandable that brands that are serious about growing delivery insist on controlling what happens to the food all the way to the customer (just as they wouldn’t dream of outsourcing front-of-house service). At Just Eat we embrace this – we love the diversity of our restaurant base, and have no desire to own the experience or impose our brand.

Flexibility: Our technology enables operators to control the days of the week and times of day when they feature on Just Eat – to avoid periods where kitchen capacity is constrained by eat-in customers, for example. Because we are big enough not to be dependent on any one brand, we’re comfortable with the idea that operators control when they drop on and off.

Aside from all the above, the defining feature of Just Eat at the moment is growth. Many of our 15 markets are expanding by over 100% year-on-year, some by over 200%. Customer growth is increasing far faster than the number of outlets – meaning the revenue each restaurant makes is constantly rising. So although the case for listing on Just Eat is strong today, it will only become more compelling over the years to come. As mentioned, daily UK footfall is the equivalent of ten Westfields today – but we plan to add many more.

Adrian Blair is chief operating officer at Just Eat. His email address is Adrian.blair@just-eat.co.uk

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The Recruitment Room is committed to protecting the privacy of our candidates, clients and users of our website and services. This policy sets out what personal data we collect from you and how we process and protect that data when you use our website or services. We will only use your personal data in accordance with the terms of this statement.

Any usage below of ‘we’, ‘us’ or ‘our’ is a reference to The Recruitment Room Ltd and The Recruitment Room.

We may update this policy occasionally. If we make any changes to our privacy policy, we will post the updated policy on our website. We therefore encourage you to visit our website from time to time in order to keep up to date with the terms of the policy and any potential changes. Amendments made to the policy will not jeopardise the protection and privacy of your personal data.

The General Data Protection Regulation (GDPR) will be applicable law in the UK from the 25th of May 2018. Your new rights in accordance with GDPR are included in this policy but will only apply once the GDPR comes into effect on the 25th of May.

Personal information we may gather from you

As a recruitment business we must process personal data (including sensitive personal data) in order to provide recruitment services to our clients and candidates. In doing so, we act as a data controller.

You may give your personal details to us directly, such as on a CV, an application or registration form, via our website or by corresponding with us by phone, email or otherwise. Personal data that we may collect includes:

name

address

email address

phone number

salary

nationality

employment history

education

referees

identification

Please note however, that this list is not exhaustive.

Depending on the nature of the role that you have applied for or that we have offered you, we may need to collect personal sensitive data. Under the General Data Protection Regulation this includes information about your health (for example details concerning any sick leave you may have taken during previous roles), information about any disability and details of any offences you may have committed or are alleged to have committed.

Personal information from other sources

We may also collect your personal information from another source such as a jobs board, personal recommendations or LinkedIn.

Do you have to provide us with personal data?

You may refuse to give us your personal and sensitive personal data. You also have the right to ask us to delete, change or stop processing your data that we already have (see below in what circumstances). If you do not provide us with personal or sensitive personal data however, it may restrict our ability to provide you with the recruitment and other related services that you have requested.

Purpose of processing and legal basis

We will collect your personal data (which may include sensitive personal data) and process that data for the following purposes:

To provide you with work-finding services to facilitate the recruitment process;

to assess your suitability for a position;

to tailor resources and services according to your preferences;

to maintain our business relationship, where you are a candidate, client or a user of our website;

to perform administration and operational functions.

The Recruitment Room must have a legal basis for processing your personal data. The legal bases we rely upon to pursue our processing purposes are:

Our legitimate interests in providing you with our services. Such interests can however, be overridden by your privacy interests; legal obligation in some cases, where it is necessary for us to meet our legal or regulatory responsibilities; your consent to data processing for the activities not covered by our legitimate interests, which we will obtain from you from time to time.

An example of a situation where we would rely on consent is when we ask for permission to introduce you to a client; contractual obligations to which you are subject. This includes situations where we are negotiating or have entered into a placement agreement with you or any other contract to provide services to you.

Legitimate interest

Where The Recruitment Room has relied on a legitimate interest to process your personal data our legitimate interests is as follows:

To offer you the tailored and efficient recruitment service you expect of us.

As a recruitment business, we introduce candidates to clients for permanent and temporary employment as well as offering clients’ vacancies to candidates. In order to do so, the exchange of personal data of our clients and candidates is essential to our operation. In order to support our candidates’ ambitions and to assist our clients with their resourcing needs, we also require to keep a database of client and candidate personal data. Furthermore, to maintain, expand and develop our business we need to record the data of prospective candidates and client data.

We want to offer you a tailored service that is customised based on the information that you provide us with. We also want to offer an efficient service, which means that we need to use your data for payroll and other administrative activities.

Third Parties

As a recruitment business we may disclose your information to third parties where appropriate. The Recruitment Room may share your information with the following third parties:

Our clients, in other words, prospective employers.

Payment intermediaries such as an umbrella company.

Pre-employment screening companies.

Government and law enforcement authorities.

Outsourced IT and document storage providers, for example servers and cloud-based data storage services.

Third party service providers, such as lawyers, accountants and technical support.

Any third party that we may share your data with must ensure the security of that data. Third parties are also obliged to only use your information for the purposes we have outlined. We will not pass on sensitive data to third parties without your consent, unless we are legally required to do so.

Overseas Transfers

The Recruitment Room may transfer only the information you provide to us to countries outside the European Economic Area (‘EEA’) for the purposes of providing you with work-finding services. We will take steps to ensure adequate protections are in place to ensure the security of your information. The EEA comprises the EU member states plus Norway, Iceland and Liechtenstein.

How long we store your information

The Recruitment Room will retain your personal data only for as long as is necessary. Different laws require us to keep different data for different periods of time.

The Conduct of Employment Agencies and Employment Businesses Regulations 2003, require us to keep work-seeker records for at least one year from (a) the date of their creation or (b) after the date on which we last provide you with work-finding services.

We must also keep your payroll records, holiday pay, sick pay and pensions auto-enrolment records for as long as is legally required by HMRC and associated national minimum wage, social security and tax legislation.

Where we have obtained your consent to process your personal and sensitive personal data, we will keep your data for 2 years after the last meaningful contact with you. Upon expiry of that period we will seek further consent from you. If consent is not granted, we will delete the personal data that we hold on you.

Your rights

Please be aware that you have the following data protection rights:

The right to be informed about the personal data we process on you;

The right of access to the personal data we process on you;

The right to rectification of your personal data;

The right to erasure of your personal data in certain circumstances;

The right to restrict processing of your personal data;

The right to data portability in certain circumstances;

The right to object to the processing of your personal data that was based on a public or legitimate interest;

The right not to be subjected to automated decision making and profiling; and

The right to withdraw consent at any time.

Where you have consented to us processing your personal and sensitive data you have the right to withdraw that consent at any time by contacting our data protection officer (see below).

Complaints or queries

If you wish to complain about this privacy policy or any of the procedures set out in it, please contact our data protection officer Carole Williams at carole@therecruitmentroom.co.uk.

You also have the right to raise concerns with Information Commissioner’s Office on 0303 123 1113 or at https://ico.org.uk/concerns/, or any other relevant supervisory authority should your personal data be processed outside of the UK, if you believe that your data protection rights have not been adhered to.

The Recruitment Room

Tel: 0113 322 0660

www.therecruitmentroom.co.uk